Why Your Website Doesn't Show Up When You Google Your Business
If you type your own business name into Google and your website is nowhere to be found, it is almost never bad luck.
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Notes from Eyosias on web design, choosing an agency, and getting more out of the site you already have.
How to Show Landscaping Work So Clients Picture Their Own Yard
A grid of forty lawn photos does not sell landscaping.
How an Electrician's Website Earns a Homeowner's Trust
A homeowner who needs an electrician is about to let a stranger open the panel that feeds every outlet in their house.
What a Med Spa Website Needs Before Someone Books a Consult
Someone on your med spa website is not shopping for a treat.
Do Real Estate Agents Need a Website If They're on Zillow?
Yes, most agents who plan to be in the business for years need their own website, even with a strong Zillow profile.
Why Your Gym Website Isn't Turning Visitors Into Trial Members
Most gym websites lose trial signups because the offer is buried.
What Parents Check on a Daycare Website Before Booking a Tour
Parents do not book a daycare tour to find out whether they like a place.
Why Your Plumbing Website Gets Calls for Jobs You Don't Want
If your plumbing website has one page called Services with a list of everything you do, Google has no strong reason to show you for any single job.
What Homeowners Check on a Roofer's Website After a Storm
After hail or a fallen tree, homeowners don't just search for a roofer.
What Couples Check on a Wedding Venue Website Before They Enquire
Couples decide whether to enquire about a wedding venue long before they fill in a form, and they decide mostly on two things: photographs of the actual spaces, and the practical details that tell...
Salon Bookings: On Your Own Site or Just Link Out?
Most salon websites link to a booking platform, which is fine.
Does a Local Business Need a Logo, or Just a Good Wordmark?
Most local businesses do need a logo, but not the kind people picture.
Do You Need a Separate Page for Every Town You Serve?
If you serve several towns, a separate page for each can help you show up in searches there, but only if each page is genuinely about that town: the jobs you have done there, the neighborhoods you...
How to Get More Google Reviews Without Nagging Customers
Google reviews are the strongest local trust signal a small business actually controls, and most owners handle them badly: they ask rarely, vaguely, and days after the customer stopped thinking abo...
Why Your HVAC Website Isn't Making the Phone Ring
When an air conditioner quits on a July afternoon in Gwinnett County, the homeowner is not doing research.
Why Your Law Firm's Website Gets Visits but No Calls
If your law firm's website gets steady traffic but the phone stays quiet, the problem is almost never the traffic.
What a Dentist's Website Needs Before Someone Will Book
A new patient searching for a dentist gets three practices on one results page and picks one in a few minutes.
What Belongs on a Local Business Home Page
A home page has one job: tell a stranger what you do, where you do it, and why you can be trusted, then give them one obvious way to reach you.
Real Photos Beat Stock Photos, and It Isn't Close
Stock photography is the fastest way to make a real business look like it might not exist.
What Diners Actually Look For on a Restaurant Site
Someone looking you up on their phone has already half-decided.
Why Your Website Breaks on Phones and What It Costs You
Most people looking up a local business are doing it on a phone - standing in a driveway, sitting in a truck, waiting for a table.
How to Get Your Business on Google Maps, Step by Step
Getting your business onto Google Maps is free, and for most local owners it is the highest-return hour they will spend online.
Squarespace, Wix, or Custom: What a Local Business Needs
Squarespace and Wix are good products, and for plenty of local businesses they are the right answer.
7 Signs Your Website Needs a Redesign (and 3 That Don't)
Most business owners sense something is off with their website long before they can say what.
How Long Should a Small Business Website Take?
Most small business websites should be live in about two weeks.
Local SEO for Contractors, Explained Without the Jargon
Local SEO for a contractor comes down to three things: a Google Business Profile that is actually filled out, a real page on your site for each town you work in, and a steady trickle of recent revi...
Do You Still Need a Website If You Have a Facebook Page?
A Facebook page is a real business asset, and for some businesses it does most of the work.
Why Your Restaurant Doesn't Show Up in Nearby Searches
If someone is standing three blocks from your restaurant, searching for a place to eat, and you don't come up, it's almost never bad luck.
Why Your Business Needs a Web Agency in 2024: Key Benefits and Trends
As we move further into 2024, the digital landscape continues to evolve at a rapid pace.
The Ultimate Guide to Choosing the Right Web Agency for Your Business
Choosing the right web agency for your business is a critical decision that can significantly impact your online success.
5 Ways a Professional Web Agency Can Elevate Your Online Presence
In today’s digital landscape, a well-designed website is crucial for any business aiming to make a lasting impression online.
Crafting Digital Experiences
In today’s digital age, a website serves as a virtual front door for businesses, organizations, and individuals alike.
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